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This is a typical regional ident. Note the blue background.
This caption was used when there was no in-vision announcer. Peter Davies, an out-of-vision announcer, used to do the continuity in the daytime between 9.30 and 5.40 from 1980.
Peter also read the local news occasionally (rarely!). [Alex Trelinski]
Peter was also the first announcer on Sky Channel when it moved to the Astra satellite in 1989.
(Thanks to Stephen Hyden for info)
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This is the same ident, but with a black background. I don't remember seeing this one at all!
Any ideas on what this black variant was used for?
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This is a white logo on a black background, and the word "Colour" is conspicuously missing from the bottom.
Could this have been used before the widespread availability of colour, or perhaps before a black and white film?
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On to timepieces, now...
Here's the ATV clock. At this time of night, the announcer would be wishing us all a good night, before playing a strange church organ rendition of the national anthem.
Go here to see the ATV clock working again, and for more on ATV/Central clocks!
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I can't imagine this ever being broadcast - I suspect it's from an ATV Christmas Tape.
Christmas Tapes come from the VT departments of the ITV regions and the BBC.
Various VT departments would compile tapes of cock-ups and then hold a competition to find the best one.
The purple colours will hve been added electronically.
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This type of caption, with the small ATV logo at the bottom left, was used when the announcer was trailing a programme.
"In half-an-hour, a brief summary of the day's events in the region in ATV News."
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In keeping with the idents above, there was a black version of the clock.
"But first we go over to the studios of ITN for News At One." (Or maybe First Report :-)
More on clocks
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| I would guess that the ATV News signature tune would be played over this caption... |
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Of course, after the news, in time-honoured tradition, comes the weather.
The announcer would give a more detailed forecast over this caption.
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If the weather was going to be really bad, the announcer would give details over this slide.
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Time for a breather, with an interval.
I guess that that ATV (and I suppose all ITV stations) would have intervals when there was a break between programmes not worth doing a full closedown/start-up routine for.
Arthur Vasey recalls: "sometimes [Tyne Tees] didn't show ads in the mornings ... - and intervals were often broadcast to fill in time between programmes."
A Beethoven piece was played over this image.
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If the programme line-up had to be changed, the announcer would let people know with a voiceover.
"...a change to programmes as billed in your TV Times..."
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There's no logo on the bottom left of this one, for some reason. |
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This looks like a catch-all slide for children's programmes.
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This is a late slide I think, possibly from 1980/81. The characatures were done by one of ATV's in-house graphic artists, Chris Wroe.
(Thanks to Richard Bell for info)
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You can see the introductory animation to the ATV Thursday Picture Show here.
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